Marketing strategy and marketing schedule for festival MOVES Assignment

Marketing strategy and marketing schedule for festival MOVES - Assignment Example Also, presence of aerospace, IT, media, financial services and tourism industry provides employment to local community. Arts, sports and architecture are some of other major characteristics of this city. This analysis of city and its characteristics illustrates how local residents pay greater attention to aesthetic attributes of their lifestyle. Current population is about 432, 500 with Bristol being the largest city in the South West (Bristol City Council, 2014). Most of the non-white population comprises of Black, Asian and other ethnic groups along with other recent incumbents from Slovakia, Czech, Poland and Hungary. There are many local celebrations along with Bristol International Balloon Fiesta, Festival of Kites and Air Creations, Bristol Harbour Festival, St. Pauls Carnival and Bristol Festival of Ideas. Music, theatre, museums, art galleries and local graffiti also illustrates local population’s interest in arts and leisure. Due to presence of multiple cultures in this region, diversity and richness is visible in every aspect of life. According to overview provided by Bristol Local Authority, there is a considerable increase in population of children and young peopl e since 2002. The total population also includes about 35, 000 full time students living in Bristol during term time. Also, the individuals under the age of 16 to 64 years have increased by 36, 000 (Bristol City Council, 2014). There is also a considerable change in population due to immigration. Another major part of targeted audience is those living in countries in central Europe and also nearby areas of Bristol. Specific marketing strategies will be devised by analysing demographic characteristics of this segment of targeted audience. Some of the common competitors include government and private event organisers that have been conducting major city events like Balloon Fiesta and Harbour Festival. Since the MOVES

Direction of the Company Avid Technologies Inc Essay

Direction of the Company Avid Technologies Inc - Essay Example From the aforementioned arguments, it is clear that the scope of the organization’s business for development is bright as the efficiency of the organization to develop digital media for not only commercial purposes but also for marketing communication opens the doors for corporate business development for the organization. This is in line with the arguments of Gerry Johnson and Kevan Scholes 92003)who say that the level of innovation retaining the core business strategy will leverage competitive advantage and new market development for an organization. The company’s involvement in the marketing communication and its position in the games industries are the key areas for development to accomplish for future development. The key objectives set above can be measured against the company’s accomplishment in the form of market share for the organization in the aforementioned market segments. The company generates revenue mainly through the production and distribution o f digital media to clients in the film industry, games industry and other media related commercial business markets. The fact that the company pioneers in the postproduction media management and manipulation of the video in using a computer are the key to the company’s revenue generation. The range of products sold by the company mainly depending upon the requirements of the customers and their specific needs with respect to the projects they handle like the movies and visual effects for a given movie project makes it clear that he company’s core strategy of producing, managing and distributing digital media is the generator of revenue for the  organization.